Sick of being green washed?

Posted by EcoChampion, 501 days ago

Tags: barbie BP green wash greenwash greenwashing Jay Westerveld Ribena shell terraChoice home_life

Link: http://www.bemoreeco.com/2009/03/sick-of-being-... External link

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Reading article "Sick of being green washed?" - Reply to this / 0 comment(s)
Recently Barbie has been accused of it, Shell and BP deny claims that they do it but it seems like all and sundry are jumping on the green bandwagon to sell their products.

“Green washing,” is the combination of the words green and whitewashing. This term was created by environmentalist Jay Westerveld who coined the phrase when examining the ‘so called’ environmental towel policy at hotels around the world. Today, it is becoming ingrained into modern language as global warming remains top of the planet’s agenda. The term describes efforts, mostly in business, to create the impression that a company is implementing practices meant to improve the environment when it is not really doing so.

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http://www.bemoreeco.com/2009/03/sick-of-being-...

http://www.bemoreeco.com/2009/03/sick-of-being-... External link

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